Maybelline:
For the Brave and Bold
Makeup ads for women after the age of 30 are all too often marketed towards the desire to look and feel younger instead of encouraging enjoyment with where you are at. Leveling up in age and wisdom shouldn’t cause women to feel the need to sacrifice creativity and experimentation. No age is too old to be brave and bold with makeup.
This was done in collaboration with fellow copywriter, Ynessa Rhodes.