The originators of ‘The Dub.’
Wilson encourages casual athletes to associate the tools they use everyday with the tools of winners.
Because who doesn’t like an Instagram carousel?
And gamification? C’mon, even the little touches stand out.
Here is where the connection of Wilson and the ‘dub’ (double…u) really come full circle as we make the letter count on the scrabble app.
This mock campaign was done in collaboration with Art director, Deckard Finley.